After a petition for a vegan sausage roll got more than 20.000 signatures, UK's biggest bakery chain, Greggs, decided to introduce its first ever Vegan Sausage Roll in 950 stores around the UK.
Made with 100% plant based Quorn meat, the roll has a whopping 12 grams of protein beating the classic sausage roll that is at 9.1 grams.
The decision, however, was not accepted easily by non-vegans on the internet, especially famous anti-vegan Piers Morgan, who somehow decided to get offended at this marketing strategy that, needless to say, does not affect their lives in any way.
Here are the best memes and tweets from yesterday's uproar! Special mention to Greggs' social media team for handling every tweet perfectly! Enjoy!